TRES is a Tel Aviv-based fashion brand for urban women. Founded by designers Noa Gur, Noy Goz and Dafna Rubin, it pays homage to the effortless style of the Mediterranean’s liveliest city with original prints, easy-to-wear separates, and nostalgia-infused slogan t-shirts.
After graduating from the prestigious Shenkar Fashion Design School in 2012, the three friends joined local design teams where they individually honed their craft. In 2015, they united to launch a debut collection of cocktail dresses that captured their fashion-forward vision. After the collection sold out on word-of-mouth alone, the trio knew their relaxed, feminine aesthetic had resonated with fashionable Israeli women. From this, TRES – inspired by the Spanish word for ‘three’ – was born.
At the heart of TRES lies a dynamic dialogue between three friends. The trio have merged their talents to create a brand that serves the needs of real women like themselves with versatile and stylish pieces. Each collection is the result of a demanding – and debate-filled – design process that carefully integrates each one’s perspective to achieve a perfected product. Determined that their clothes should function to the highest standard, the TRES team ‘live in’ each piece to ensure that it translates in real life. Throughout, they remain guided by their founding philosophy: they will only make clothes that they would want to wear themselves.
Decidedly anti-unisex, TRES believes in tailored clothes that drape and flatter the body, from belted waistlines to perfectly cut denim. Inspired by Tel Aviv’s beachside climate, these seasonally fluid pieces are intended to transition from mild winters to the summer’s sweltering heat. From the sleek tailoring of their wide-legged Leon trousers, to the casual elegance of their Marseille wrap skirt, timeless wardrobe staples sit alongside on-trend prints. As part of the brand’ ongoing efforts to promote environmentally conscious practices, their garments are locally manufactured and made from premium quality fabrics, with an emphasis on lightweight, natural fibers.
In 2016, TRES was awarded the prestigious Mifal Hapais (National Lottery) grant, which gained them a show at Tel Aviv Fashion Week. The following year, they were named “Best New Designer” at AT Magazine’s fashion awards ceremony and their boutique – situated next to the historic grandeur of Rothschild Boulevard in downtown Tel Aviv – opened. Alongside their own label, they are proud to support Tel Aviv’s creative community with in-store offerings from talented local designers.
Visit us at our studio/boutique: 58 ahad haam st. tel aviv 073-7437277